Game Over- Tinchy Stryder featuring Giggs, Professer Green, Tinie
Tempah, Devlin, Example and Chipmunk
Pastiche,
Purpose, Genre, meaning, content and Form & Style
I would pastiche the way that they made the
video look high quality by using lots of editing.
The purpose of this music video is to entertain,
this is done by quite a bland video to make the listener concentrate on the
music. This shows there is a lot of meaning in the words that they are saying.
The form for this is that it’s a music video. The genre for this is hip-hop/
rap genre, the main factor of a lot of this video is the stereotypical hand
gestures that come with the genre of the rap, this is because most rappers are
trying to express themselves through the hand gestures, it could also in some
cases connote to the artist being aggressive or frustrated.
The preferred reading for Game Over is the rap/
hip hop fan base. Game over is a song written by Tinchey Stryder and features
Giggs, Professor Green, Tinie Tempah, Devlin, Example and Chipmunk. The music
video for Game Over is about showing the passion within the song not so much
about showing wealth and parties (In the video they don't move from a single
photo studio and they don't flash cash like other videos of this genre would),
these things stereotypical for the rap/ hip hop genre.
Mise-en-scene
Location-The main acting location's denotation
is in a dimly lit photo studio but at the start of the video it shows the
artists playing rap star in a white room. The connotations for the main
location are that it represents for the glamorous rap scene and the importance
of their appearance of how they dress and look, it also represents
verisimilitude. This symbolises the fact that they see themselves as icons to
their fans (this was Dyers theory in 1975. Where as the connotation for the
short location in the beginning is just simply to advertise a video game. The
main location doesn't typically go with the stereotype for rap music, but the
beginning advertisement does because a lot of rapper tend to advertise
a brand they represent or created in their videos( Dr Dre advertises Dre
Beats).
Costume/makeup- The main artists costume is
the denotation of them wearing a costume of normal
looking clothes, they are not wearing any makeup. This costume connotes to
their confidence and dress style of their genre, this style of
dress connotes to the rap/ hip-hop genre of music it also
symbolises how they live. This music video's costumes present dominance
which complies with John Bergers theory that men are the dominant/ powerful
gender because the artist are seen to be doing as they want when they wear
their casual clothes as a costume.
Props- The only props in this music video are
the microphones encoded to play the video game in the beginning,
this is iconography for rap. This connotes to the fact that they are
advertising a product in the video. This does comply with the aspect that rap
genre videos advertise brands and products.
Gestures- The denotation of the gestures that the
artists use are, that they uses very flamboyant arm movements to express their
lyrics. These gestures are a typical connotation for rap videos because rappers
like to express certain emotions through gestures, aggression is usually the
reason for hand gestures. A few of the rappers in this music video are known
for their extravagant gesturing while rapping, this is a prime
example of 1975 Richard Dyers star persona theory.
Colours/lighting- The denotation of the
colours/lighting in the video is that there isn't very many bright colours just
greys and dark colours and the lighting is low key, I know this because there
are shadows. The connotation of this is that the dark colours and low key
lighting represents that he has a very down to earth and is just and ordinary
person like us. The low key lighting and dark colours symbolise the rap/hip hop
stereotype. These colours and lighting also represent the darker emotions and
in some cases can symbolise something from being from the heart.
The narrative structure for this is purely
performance as said by Carlson (1999). But it is structured so that when the
video starts it reveals the artists slowly then begins to circle them. This is
voyeurism because the artist doesn’t know were watching him.
Camera work
The camera shot types are very limited in this
video, they are mainly mid shots or close ups this denotes to the artists being
centre of attention the connotations of this is that it makes them look self
absorbed or wanting to be taken seriously.
Their are camera movements such as panning shots
where the camera pans around the artist in a circle, the denotation of this is
that it gives the artist a 3 dimensional look and adds movement to the video,
this connotes to the artists wanting to be seen as real, in other words down to
earth.
The shot focus isn't very prominent in this
video, it is used to emphasis the artist in the foreground this is shallow
depth focus.
Editing
This video Jump Cuts every 30 seconds, this
denotes to when its circling the artist it suddenly jumps to a different angle,
the connotation of this is that it symbolises the importance of the artist as
some sort of ideal self. Every time the screen jump cuts its flashes white in a
very strobe like way, it often happens to the beat aswell, this denotes to
adding effect to the jump cuts and creating a visual rhythm, the connotation of
this is that it will sub consciously stick the song in your head making it the
ideal form of advertisement. In this video lens flares happen a lot, this
happens randomly throughout the video, the denotation of this is that draws the
viewers attention.
Genre
The genre for this music video is hip hop, I
know this because the artists are rappers a singing or talking to the rhythm in
a certain way that typically constitutes to rhyming.
Sound
This music video contain both diegetic and none
diegetic sound, the non-diegetic sound is present at the beginning when it
appears that the music is coming from the video game that the artists are
playing. It then goes into diegetic sound when the actual music video becomes
present. The music in this video evokes a happy and excitable emotions.
Target Audience
The age for this video is 16-25 year olds.
Typically for male gender. The subculture for this (Dick Webdye 1979) is
hip-hop fans
Waiting all night- Rudimental
Purpose, Genre, meaning, content and Form & Style
I would pastiche the way that the music video
was based around the life of a real person and what happened to them.
The purpose of this music video is to both
entertain and inform the viewer, they entertain the viewer by presenting an
interesting story and they are informing about the dangers of stunts. This is
very intriguing because it is unusual that a music video would mix this two
purposes. It takes the form of a narrative type music video because it
describes a story of a person and their accident that changed their life, this too
is unusual because their aren't very many music videos out there that use a
persons narrative to advertise their song. This music is part of the pop genre.
The preferred reading for this video is pop and
BMX fans because it has a narrative based around BMX bikes and the music over
the top is pop music. The narrative for this doesn’t go along with the typical
stereotypes for pop videos because usually pop music videos are all performance
based where as Waiting all night has a storyline to the music video.
Mise-en-scene
There are four main acting locations in the
music videos, the city streets at the beginning the denotation of the city
streets are that it shows everyday life, the connotation of the streets are
that they symbolise freedom and their ability to do what they want when they
want. This is quite an iconic connotation of BMX culture. The second of
locations is the hospital; this denotes to the main character being injured
badly, the connotation of this is that it shows how dangerous his day to day
life is. The third location is his house the denotation of this is that he is
able to recover over time and the connotation of his house is that it suggests
that everything however bad is recoverable. The final main location is the skate
park at the end of the video, this denotes that he is able to do what he want
to do again after his recovery from his injury, this symbolises that even if
there is a tragic set back in life you will be able to do your dream still,
this is preferred reading.
The costumes in this music video are denoted to
be everyday clothes and hospital gowns, these connote to his everyday freedom
and his tragic injury. These aren't typical of the pop stereotype because its
not often that a pop music video is able to display a narrative so broad
that it would include a serious injury.
Props-There isn't many props in this video the
main ones include his BMX bike that he rides the denotation of this is that its
his hobby, the connotation of this is that he’s an able person with a dream.
Another would be his prosthetic leg that he gets during the video, the
denotation of this would be that he’s getting another chance to be able to
walk, the connotation of the leg would be that it symbolises second chances and
good fortune
Gestures- In this music video there isn't many
gestures because it is a narrative not a performance video. One of the gestures
is dancing this denotes to the person having a good time, the connotation of
this is that he’s enjoying himself and having lots of fun.
Colours and lighting- The light is high key
because it is set during the day time, the denotation of this is that it is his
everyday activities that get filmed and none of these are at night time. The
connotation of this is that emotions are high and even when he has his accident
he still has a positive attitude towards life.
The narrative structure for this is Tzvetan
Todorovs structure because there is a point of equilibrium when he’s riding his
BMX throughout the city, then there is a disruption when he has his leg
amputated and cannot ride his BMX anymore, they take action to this by getting
a prosthetic leg, so that restores equilibrium.
Camera
work
The camera work in this video all relates to the
narrative for the video. Throughout the beginning of the music video it
uses point of view shots and close ups, this denotes to how it it is
being seen, the connotations of this is to show it through a persons eyes. The
music video also uses a lot of low angle shots this denotes to the
camera being below the characters, the connotations of this is that it
shows that he is overcoming his problem, it go's really well with the
narrative for this music video. There are also many group shots,
this denotes to the main character being with his friends, the connotation
of this is that the main character wants to be around friends after
his accident, he feels insecure and paranoid.
The camera is also used many times in a handheld
way throughout the music video, this denotes to giving the camera
some movement, the connotation of this is that it helps give the watcher a
personal feel or connection to the character. Another movement is the pan shot,
it is used throughout to follow the BMX's on the ramps or when they are riding
through the city, this denotes to the BMX life, riding through the city
streets, the connotation of this is that it symbolises freedom. The least used
camera movement is the tracking shot, this shot is used many times throughout
the city scenes to follow the characters through the city alleys,
this denotes to camera acting like another BMX rider, the connotation of
this is that it makes us (the audience) feel as though we are part of the
action.
The camera focus varies over the video, is moves
from shallow depth to deep depth focus often this is called full focus,
the denotation of this is that the constant focus change confuses the
viewer, the connotation of this is that it could represent disorientation as if
he is still dizzy after his accident.
Editing
This music video doesn't have any editing
techniques other than cutting, this is because the music video is presented in
cinéma Vitré form and if the video had been edited it would have take away from
the realism of the narrative.
Genre
The genre for this music video is house/ pop
music. I know this because its music video is a narrative, this is typically
used in pop videos.
Sounds
The sounds in this video are mostly non-diegetic
sounds that come from the narrative. Also the actual music for the video is
played over the top over the narrative. These sounds create a surprised
reaction from the audience.
Target Audience
The
target audience for this is people age 16-28 years old. The genders are mixed
for this video. The subculture is house music fans.
Thatsnotme- Skepta featuering JME
Pastiche, Purpose, Genre, meaning, content and Form & Style
I would pastiche the idea of the overlaying of
the DJ and his decks while Skepta's rapping in the background.
The purpose of this music video is to entertain
by showing how they make their music. Where they came from and how they went
from nothing to something; it is for this purpose that Skepta became so popular
in the grime scene. This music video takes the form of an edited video which
overlays the original video to create a unique and psychedelic look. The
under-laying video shows the area and neighborhood that the artist is
representing while the overlaying is of the artist and his DJ making the music
on his decks. The decks are made out of bear boxes and old grocery storage
boxes this shows them to not care about the latest equipment and only cares
about the music, all of these aspects represent the artist to be a down to
earth artist who loves what his does and doesn't do it for the money . This
music is part of the grime/ hip-hop/ rap genre this is a very popular mix of
genres
The preferred reading for this music video is
hip hop/rap fans and the grime scene because the name Skepta is huge in the
grime and rap scene. The music video is more about showing how real their love
for music is than showing the usual denotations of rap videos (Money, gold
chains, fast cars).
Mise-en-scene
The main acting location in this video denotes
to a back yard of someone’s house, the connotations of this is that it
symbolises the gritty streets of which their music came from. This usually
shown to be quite an iconic factor for rap and grime music video but it isn’t a
typical aspect in the hip hop stereotype. It is only set in one location
throughout the video.
The costumes in this video denote to casual wear
or street wear, this connotes to the idea of the grime scene and freedom within
music. The idea of street wear is common with music video of the hip-hop
stereotype. The casual wear also symbolises that they are down to earth people
and even though they do have excess cash they don't flaunt it, this is unusual
in the hip hop stereotype because usually they advertise their wealth by
wearing such brands as Louis Viton and Versace. They don’t wear any makeup.
The only props they have are the DJ decks and a
microphone, this denotes to a basic music kit, but the connotation of this is
that it doesn’t take fancy equipment and lots of money to make great music.
Gestures-In this video there are many different
gestures that the artist does and these denote to a way of moving with the
rhythm of his music, the connotation of these gestures are that they symbolise
how he feels, in other words he’s expressing his emotions through gestures.
This is common with a music video of this genre because their may not be a lot
of performance (dancing) to express their emotion with, so instead they do it
through gesturing.
Colours and lighting- The lighting is low key in
this video. you can tell this because there are shadows behind the people in
the video. This denotes to it being late evening light. The connotation of this
is that it symbolises that the streets of London may be gloomy but they will
always represent them. The colours in this video vary, the foreground video
colours are bright whereas the background video colours are very neutral. This
denotes to the way the two videos have been edited together, the connotation of
these colours are that the normal life for the artist (the background video) is
very boring, this is shown by the neutral colours; whereas the foreground video
shows the artists life when he’s making music in bright colours this symbolises
his music life is a lot more exciting and colourful than his normal life.
This music videos narrative structure is purely
performance (Carlson 1999). It has a very basic structure where the video is
faded in at the beginning then faded out at the end.
Camera work
The camera shots in this video are varied
because the video is mostly taken from a handheld camera. One example of
these shots is a close up of skeptas face, this denotes to him getting up
close and personal with his fans, the connotation of this is that it helps put
his face on his brand. Another shot is the group shot, this denotes
to him being with his crew BBK in the streets of London, the connotation
of this is to help advertise his crews name and connect his brand to his crew’s
brand. The most prominent camera shot in this video is the two shot
that is edited to float around in front of the other shots for the whole video.
Their is a lot of camera movement such as a hand
held camera, this camera movement is used in the background shots, it makes the
footage feel homemade and contrasts to the foreground footage giving it a more
professional look.
Shot focus is used very effectively during this
video, it's shallow depth focus, this is used all the way through, it makes the
background shot become unfocused and the foreground become focused.
Editing
This
music video also doesn't feature a lot of editing, this is because the video is
supposed to represent social realism. One of the editing techniques that is
used is Cromekey, this is the green screen that is used so that only the for
ground can be seen, this technique is used to show the DJ and his decks with
the artist floating around the screen over top some old footage, this denotes
to the artist wanting to represent his old rapping ways, this connotes to him
wanting to symbolise the importance of keeping in touch with his past before he
became a big time artist.
This video also features fade transitions
between scenes, this denotes to the transitions being low budget or old, the
connotation of this is that Skepta wants present the fact that you don't need
high budget editing to make a music video fit its genre.
Genre
The genre for this music video is Hip-hop, this
i know because the artist is well known with the grime community, grime is a
sub genre of hip-hop.
Sounds
The sounds in this video are diegetic because we
see the rapper rapping to the music in the music video.
Target audience
The target audience for this is ages for this
video are 16-25. The stereotypical gender for this is male. The subculture of
this is hip-hop fans.
Do I wanna know?- Arctic Monkeys
Pastiche, Purpose, Genre, meaning, content and Form & Style
I would pastiche the way that in this video they
used animation to entertain the viewer/listener.
The purpose of this video is to entertain the
viewer while they are listening to the music. The video entertains by using
animation to put emphasis on the lyrics. This is an animated music video, I can
tell because there is no live action in the music video its all in black and
white picture animations. This style music is part of the Indie/Rock genre, I
know this because the artist 'Arctic Monkeys' are a big band in this genre and
have dominated the genre for a long time now, but my main way of telling is
from the lyrics, they are quite abstract but they are telling a story about
love this is usually a key factor to indie music and the rock part is the
instrumental in the song.
The
preferred reading for this music video is indie/ rock fans that appreciated the
Arctic Monkeys way of merging the genres together. This music video is about
showing how indie music doesn't have to go with the stereotypical music video
(skinny jeans, playing instruments, Smoking) it can go with animation too.
Mise-en-scene
There isn't really a main acting location
because its an animation but the place where most of the animating occurs is in
the centre of the screen a long the music wave forms. This denotes to the
video's animations going exactly along with the music. The connotation of this
is that it’s proving that animations can go along with all different
"forms" of music.
As
this video is a animation there isn't any costumes. The connotation of this is
that it doesn't matter what people where we shouldn't just see them for how
they look.
There
aren't any props involved in this video.
There are very few gestures in this video. The
gestures that there are, are mostly of women doing dancing. This denotes to
women keeping the attention of the viewer. The connotation of this is that it
objectifies women, this is a prime example for Laura Mulvey’s theory of Male
Gaze, 1975.
The colours in this video are all black and
white, this is to symbolise originality and that’s is very plain. This connotes
to how a music video can be bland and plain but still evoke an emotive
response. In some parts of the video there are flashes of yellows, reds, blues,
this connotes to importance that is places on the pictures with colours. The
lighting is the same throughout, because there is no lighting.
This
music video is performance (Carlson 1999), but at the beginning it is shown to
be just simple sound forms then it slowly becomes a performance.
Camera work
The
camera shots in this video are very few because it is an animation. The most
common is the group shot because most of the animations show people in groups.
It also contains mid shots and close ups, both of these are used at excess to
set the scene and help the viewer to understand the video.
There is lots of camera movement in this music video.
One would be a pan shot, this shot is used to follow a character or certain
animation within the music video, this movement is used mid way through the
video to create effect and add realism to the animations. Tilt shots are also
used in this music video, this is where the camera tilts from feet to head
slowly, this shot connotes to the character being a dominant and overpowering
character. Another movement type is the zoom shot that is used to slowly get
closer to an object.
There
is no changes in focus in this video.
Editing
There isn't a lot of editing in this video
because the whole video is one big animation. This video uses one editing
technique that covers the whole video, this is that it is edited so that it goes
along with the music that is playing in the video.
Genre
The genre for this video is Indie, i know this
because its a very unusual video that only a hipster band would use.
Sounds
The
sounds in this video are diegetic in the beginning because we see the wave
forms that are created by the sounds, but as it goes into the video the sounds
become non-diegetic sounds because they are played in the background to the
animations.
Target
audience
The
target audience for this is age’s 12-25 year olds. Mixed gender. The subculture
for this is rock music fans.
To Many Man- Boy Better Know
Pastiche, Purpose, Genre, meaning, content and Form & Style
I would take the idea of the dark, grimy, down
to the streets look if I was to make a music video.
The purpose of this music video is to entertain
by demonstrating the kind of life the artist lives on a day today basis, this
aspect of the artists video attracts a large audience because its a glamorous
life style and suggesting the cliché stereotype. This music videos form has
quite a rough, raw look this is a common look for hip-hop/ rap videos. The
genre for this music video is grime/rap, I can tell this from the music video
because it has the stereotypical look for the rap genre, but also the music
style is unique to the grime genre which is mainly more about the lyrical
aspects instead of the music, where as the hip hop is genre is more of about
both the music and the lyrics.
The preferred reading for this music video is
hip hop/ grime fans because it caters to the typical stereotype for this genre,
(money, women, clubbing,). The group Boy Better Know are a large group within
the grime community so their preferred reading is likely to be more towards the
grime genre fans. Also with Boy Better Know being a large group it shows their
dominance and this relates to male stereotypes.
Mise-en-scene
The main acting location in this video is the
nightclub they are at. This denotes to them having fun dancing and rapping. The
connotation of this is that it appeals to the genres stereotype. There are
other less main acting areas which are just rooms with flashing lights. These
denote to a basic secluded room where they can concentrate on rap. The
connotation of this is that it allows them the concentrate more about the music
and less about the lifestyle.
The costumes in this seem to denote to casual
party clothes. The connotation of this is that it shows they have control of
their lifestyle. One of the artist wear face paint in the video, this denotes
to him covering his face, the connotation for this is that it makes him more
mysterious.
The props in this video seem to mainly denote to
party items ( red cups, bottles of alcohol). The connotation of this is that it
symbolises them having a good time while making their music.
The gestures in this video are all gestures
based on hip hop so mostly hand gestures and dancing. These denote to the
artists having a good time being serious about their music but not so much
about their video. The connotation of these gestures are that the artists are
able to understand each other’s style of music and work with it.
The lighting in the video is low key but
occasionally flashes high key when the strobes are on, the denotation of this
is that they are in a dark nightclub club with flashing lights, this connotes
to the music being very serious but with a twist of fun.
This music videos narrative structure is
performance (Carlson 1999) but is structured in a way so that the artists are
in a big group shot one moment and then in a shot by themselves away from the
group of people.
Camera work
The
camera shots in this video vary lots. A common shot is the mid shot, this is
used with moderation in this video, this shot is usually used to help the
audience establish a view on the character, denoting to us knowing who the
character is. Another shot used is the close up shot, this is so the artist can
get his face recognised and connected to his brand. One of the least used shots
in this video is the two shot, this is because the group performing is this
video ( Boy Better Know) are known to be a huge group of artists not just a
duo. The most used shot type in this music video is the group shot because the
artists featured in this video want to get all their faces related to one
another through the brand name.
The video uses mainly three types of camera
movement. The camera tilt is one of these, this is so that the camera shows the
women dancing, it gives to the idea of the male gaze (Laura Mulvey). Another of
these camera movements is the rocking camera, because when it does this it
provides us with the feel that we are dancing along in the club with them. The
final of these many shot movements is the whip pan shot, this is where the
camera pans around very fast and often becomes unfocused, this is used to show
the excitement of being with these artists in a club.
The focus is often shallow depth so that we are
able to see the artists face clearly
Editing
This video has a lot of editing. One editing
technique that is used is the jump cut, this is because it shows the artist
from different angles, this denotes to the artist wanting to be centre of
attention, this connote to the artist feeling important. Another is the cross
cut, this is used to show one artist in a club dancing but then it cuts to
another artist dancing in a different part of the club but both of these scenes
are taking place at the same time.
Genre
The genre for this is hip-hop, i know this
because the music video is very typical of a video of this genre (dancing,
drinking, women, gold).
Sounds
The
sounds in this video are diegetic because the artists are clearly rapping them
in front of us. This makes the audience react with happiness.
Target Audience
The target audience for this is ages
16-25. The typical gender is male. The subculture is hip-hop fans.
